Do Not Sit On Your Laurels

       

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February 24 2014 l ndbs  

   

You will have heard of how Blackberry was once a darling of the market where you would feel lost without the blackberry handset.  By the way many people do not even know the company owning Blackberry, its name is Research In Motion and it is not based in USA but Canada.  What became so special about Blackberry was not the device itself but the functionality of the device. 

The BBM messaging that was introduced as BBM and the accessibility of email from the handset made Blackberry the most loved and cherished around the world.  But other companies were not sitting on their laurels as they came with innovations that made Blackberry less popular that it was at the verge of shutting down its door had it not been bailed out.    

What happened to blackberry can happen to any company including yours, to guard against such a decline and ultimate fall one has to take heed of the following:

Sell what clients need and are ready to spend on

Before taking your product to the market you need to know exactly how will that product meet the needs of your clients.  Have a thorough knowledge of imported products you sell as some come with Chinese or Spanish manuals. Have a firsthand experience of how it works by using it yourself than selling just to make money without 'After sale' service as clients will call you when they face challenges. While excited of how much money you will make also think of how useful that product will be to your clients. 

Do not focus on hanging pictures

Have you ever walked into someone’s office and you notice that there is a picture of the owner of the business shaking hands with prominent politician, and when you look and the state of the company you can’t relate the picture hanging on the wall and the image of the company.  The truth is that at one stage that company was in a position to rub shoulders with heads of states based on the quality of service rendered but over time the owners have failed to keep up the standard and instead of finding their mojo and be back on top again they keep telling old stories of how they met prominent leaders. 

It is not who you did business with in the past that matters but the ability to still do business with clients and make them happy.  You may keep you picture unchanged on the wall but change how you do business and bring in innovations and development of the product.

Observe your competitors’ moves

Whatever business you venture into know that somebody else has the similar idea.  It is therefore imperative to make sure that you know where your competitors are in terms of innovation and designs.  Do not undermine or ignore those who are upcoming because those are the ones who will one day overtake you.  You can either partner with competitors, merge with them or take over their company than act as if they do not exist in the market.

Develop your product going forward

You have to find ways and means to improve your product.  Don’t be discouraged by criticisms of the product you sell or the service you provide, whatever business you are in was not meant to be for everybody’s liking. Some of your critics are those who thought you would not make it and as you succeed they now become spotters of errors, and some critics may be genuine and you have to improve on what you do.

Always bear in mind that there will be those who see your prices high and those who see your product of no value yet there are those who will clear your shelves by buying what you sell.

     

  

Make New Year Resolutions A Lifestyle Than Culture


January 10 2014 l ndbs  
   

Each year marks the beginning of new things to some and to others it marks the continuation of what was started a year ago.  It is time where everyone wants to be seen doing something, there are those looking for a new job, others new business opportunities and others for life partner.  And in all the endeavors many do not have it outlined and written with set target no wonder come March they have not moved an inch. 

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broken line real light

Charlie Chaplin Is Dead, Stop Acting!

December 14 2013 l ndbs  
   

To those familiar with the name will know that Charlie Chaplin was a famous movie actor and producer who graced the screens during World War 2 and died in 1977.  During his time Television and cinemas were predominant in the first world countries. 

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vuka entrepreneurship week 2013

Curious Case Of An Entrepreneur

November 20 2013 l ndbs  
   

Dear Entrepreneur... You are on your own

When you share your business idea with family and friends no one seems to understand what you are trying to say.  When you share with those you think have been in business before you they tell you it is impossible. 

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From A Poor Child To A Rich Dad

October 27  2013 l ndbs  
   

You may be born in the poor family where it was tough growing up that you had to work in order to get money to pay school fees or have money for transport, but you have a choice to change all that by how you save and spend what you earn on your daily job for you to become rich. 

It would be futile to redefine what has been defined million times that if one was to google the word Poor so many explanations will pop up, the same with the word Rich. 

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Forget Profit Threshold, Maximise Your Sales

October 08  2013 l ndbs  
   

Every business owner has an ambition to grow the business and expand sales but very few keep focused on this ambition.  There is a lack of consistency when it comes to monitoring sales growth and implementing new strategies or maintain existing strategies that will see company growing in profit.   

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Excuse Me Boss, You've Got Mail

Whatsapp, Facebook Inbox, WeChat, Viber, gmail, ymail, you name them, that is what has been made available at our finger tips.  You ignore an email that a friend sent, you then receive whatsapp asking if you did go through it.  You ignore whatsapp, the moment you update your status someone dash into your wall and say: “I am still waiting for your response on the email I sent”.  No more excuse, no place to hide, that is how connected we have become and ignoring any means of communication is inexcusable in today’s life.  

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Be A Sales Rep Not A Beggar

"Thank you thank you thank you mcwaaaaaa! I owe you a lot”, that is the expression you get from a desperate sales Representative after getting a business from a client.  Those are the expressions that make the buyer wonder if they were the only client the sales representative had.

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Who Stole The Cookie From The Cookie Jar?

"Lerato stole the cookie from the cookie jar. Who? Me? Yes you. Couldn’t be.  Then who stole the  cookie from the cookie jar?  Nkateko stole the cookie from the cookie jar. Who? Me? Yes you. Couldn’t be.  Then who stole the cookie from the cookie jar?  Derrick stole the cookie from the cookie jar. Who? Me? Yes you.  Couldn’t be.” 

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previous articles 2013

 Staying Positive Under Negative                   Economic Circumstance

 The First 100 Days In Your Business

 The Entrepreneurologist

 Work From Home Without Taking                Your Work Home

 Personal Ingredients Entrepreneur             Should Have

 5 Keys To Creating Precision And                 Harmonious Work Environment

 Dump New Year Resolutions, Stick             To Daily Routine

 Harness Your Idea, No One Will

 Don't Waste Your Time On                             Marketing Gimmicks

 Branding The Easier Way

  How To Save Money On Web

 Quiting Your Job At Own Risk

  Establishing Your Business                             Embassies

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