Advertising, The Best Way of Selling




September 13 2012 l ndbs   By: Ndzavi Derrick Hlungwani 
   

Advertising has been there for years, what changes throughout the ages is the method that is used to advertise and in its evolution it tends to follow where the masses are.  Before everybody could afford a car most advertising were based in market areas. 

And there came and era where most people are on the road and billboards came to place.  No one would have imagined back then that one day an American could advertise a business to an African while miles away and there could be transaction taking place without having met or spoken to each other. 

Only a shrewd entrepreneur will look at innovative and creative ways that will help bring sales to the business.  In order to sell the best way,

Don’t get stuck on one way

Supposedly when you start your business you were distributing pamphlets at the corner street and you would print “Bring this pamphlet for 30% discount”.  What happens when the street gets closed by municipality? Would you continue to wait there hoping that people will still drive by?  No.  As entrepreneur you need to look at different advertising means.  If one way of advertising brings you 20% of the sales, then two ways will bring you 40%.  Use platforms such as online advertising and billboards if you can afford.

Don’t be complacent

Many entrepreneurs get to a comfort zone; they have no passion to double sales but are happy with what they get to pay the bills.  They get stuck in same strategy of advertising and get similar results always without thinking of taking business to another level.  Step up and read new trends that will advance your business.

Don’t focus on getting new clients only

Your advertising should not be one sided where you promote or advertise only when you have to introduce new products.  You need to bring balance by also promoting existing products.  Remember:  We advertise not to sell products always but to also make those who already own the products proud.  They smile when they see the product and they spontaneously tell others that they own the advertised product.  In your advertising, take aim at attracting new clients and also build customer confidence by advertising what old clients already have.

Don’t just rely on your website when advertising

Today there is a road that is heavily congested and that road is internet.  That is a platform you need to look at when advertising your business.  Many business owners end with getting website designed and think they have the market at the palm of their hands.  You can design a website and have 3 visitors a month on that website.  You need to advertise your websites online via sites that have high volume of traffic.  When you advertise you just have to mention one product and direct them to your website for details on the product.  Your website alone is not enough to create sales you expect.

Hope this will help you making sales the easy way through advertising your business in all platforms and avenues available.

 

 


 

Dangers Of First Hand Opinion In Business

August 27 2012 l ndbs   By: Ndzavi Derrick Hlungwani 
   

One day I took my nephew for check-up as he was complaining of stomach pains for over three weeks.  The doctor we consulted with said that he is having a stomach neoplasms which is related to cancer.  That was the devastating news for the day but on second thought decided to see another doctor, this time I consulted with Gastro-enterologist who said that the boy was having peptic ulcer and prescribed medication for him.  It dawned on me after the second consultation that had the first doctor said he saw nothing and gave medication I would have relaxed based on his diagnosis...Read Full Article

 


 

 

 

Balancing Business And Friends

August 13 2012 l ndbs   By: Ndzavi Derrick Hlungwani 
   

Society has come to accept that being in business is about making money and nothing else.  Whenever someone is introduced as a business person, it does not matter how big or small your business is, automatically society places you in the class of “money hunters”.  This leads to some wanting to get too close to you for personal gains and others just want to be associated with you, whereas there are those who distance themselves from you as an indication that they are not in your life for what you have.   It is up to you as a business person to bring the balance between your business and your friends...Read Full Article


How To Save Money On Web Connections

August 06 2012 l ndbs   By: Ndzavi Derrick Hlungwani 
   

We are living in a New Age era where technology has become part of our being that life has become so easy and information is in our fingertips.  Gone are those days where we would walk around with huge files and dictionaries in university corridors, with Tablets we have all the resources we need.  One has to login to read the latest news without waiting for the printed pages delivered at door steps with bottle of milk. 

There is a cost involved though that should be taken into account when accessing this information and someone is smiling making money from the new age jibe.  One download can wipe the airtime or the data bundles and leaves one wondering where the credit has disappeared to.  Here are ways to save money from web connection...Read Full Article


Quitting Your Job At Own Risk

May 25 2012 l ndbs   By: Ndzavi Derrick Hlungwani 
   

Starting and running business while employed is not an easy thing to do, however that could be a best way to get started as you will still have source of funding for your business.  This kind of arrangement can be made if the kind of business you are starting can not meet your monthly financial obligations.  Before taking that risk of quitting the job to focus on business full time the following should be taken in to consideration:

1.  Salary for personal monthly expenses

For you to see the profit you make from the business you need to separate business expenditure from your personal expenses.  You can not take money from business to go buy stock and include your personal household items in that stock because come month-end you will have created a hole that you can not close.  Before you quit your job, check first if it is able to pay you monthly salary for you to take care of personal items from that salary...Read Full Article


Establishing You Business Embassies

April 21 2012 l ndbs   By: Ndzavi Derrick Hlungwani 
   

Every country has an embassy outside its own territory, however those embassies are in the countries that are in good working relation with such a country.  And often a country deploys either a former minister or government employee to run the international office.  There could be reason for that as since this person is retired might take up a job for the pride of the country than career ambitions.  Your business also needs Embassies in different spheres of operations and customer bases for you to draw more sales.  And there are no better people to deploy than your clients who have received best service from you.  Get the best out of your clients by getting them to talk about your business without paying them by following the below principles:...Read Full Article

 

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